Destiny’s new social space, the Iron Temple, is full of wolves. The wolf is the symbol of the Iron Lords, whose story is finally told in the recent Rise of Iron expansion. The Iron Lord Saladin affectionately calls your Guardian character “Young Wolf” as you work to reforge an infamous rocket launcher that itself is adorned with gilded wolves. Yet the expansion’s new raid, Wrath of the Machine, kills the Guardian who plays as a lone wolf.

“I loves bees.” Any Halo fan knows the significance of that sentence — it represents the Alternate Reality Game (ARG) Bungie used, to great effect, to hype up Halo 2 back in 2004. Last week Bungie launched a new, smaller, but still effective ARG called “Owl Sector” to preclude the latest Destiny expansion, “Rise of Iron,” out September 20.